CHRONEXT, the leading Swiss retailer of Certified Pre-Owned and Vintage watches, acquires the brand rights of Watchmaster. CHRONEXT is pushing ahead with its growth strategy in a targeted manner and intends to further expand its position as a luxury watch provider in Europe.
CHRONEXT takes over trademark rights from Watchmaster
CHRONEXT takes over trademark rights from Watchmaster
CHRONEXT, which created the first digital boutique for buying and selling new and vintage and luxury second-hand watches in 2013, is acquiring the brand rights and domain of European retailer Watchmaster. The Watchmaster brand will continue as an independent brand. The integration is expected to be completed in October 2023 and strengthens CHRONEXT's position in the European market.
CHRONEXT on course for growth
The Swiss private equity company Helvetica Capital AG invested in CHRONEXT at the end of July 2023. At the same time, the former Managing Director of IWC, Linus Fuchs, joined the company as a board member and investor. The acquisition of the Watchmaster brand rights is a further milestone with which CHRONEXT is purposefully advancing its growth strategy. "Luxury watches have a timeless appeal and are of lasting value," Linus Fuchs is convinced. The independent, international online retailer is therefore perfecting the procurement, certification and marketing of luxury watches and is relying on a dual strategy to achieve this. We want to offer watch lovers products and services in which they can have 100% confidence," says Fuchs. in," says Fuchs.
Strengthening the online and offline presence
CHRONEXT will sharpen its positioning and increasingly complement its current predominantly digital offering with an offline presence in the future. The company has also further developed the "Sell Watch" purchasing function on its online platform and the CHRONEXT app. The efficient buying and selling of Certified Pre-Owned watches enables watch lovers to acquire a wide range of brands and models of timepieces. The plan is to expand the first-class boutique service already offered today.
About CHRONEXT
Founded in 2013, CHRONEXT has created an innovative digital platform for the buying and selling of Certified Pre-Owned and Vintage watches. Combining the ease of access and convenience of a website with the first-class service of a boutique, CHRONEXT provides support at all stages of acquiring and owning a luxury watch. Watchmakers inspect each watch through a 17-step authenticity and quality control process and issue a 24-month CHRONEXT guarantee.
More information at www.chronext.com